Rapha, nice but a bit pricey?

Conquista carries no torch for Rapha. For all its “investment in cycling”, Rapha is fearsomely commercially-minded, and sometimes genuinely cynical. Founder Simon Mottram is undoubtedly a cycling enthusiast. However, he is also a professional "luxury brand consultant", who bought the "Rapha" name from a defunct French team and hired an army of designers and marketers quite consciously to exploit the (mostly juvenile) fantasies of his (mostly male) customers

Have you even read it? It's a big fat moany piece of shit writing.