I saw that (or the equivalent) in Aldi. Even I wouldn't touch it, and I am the king of cheap tools. The marks and gradiations were just stickers where they should be engraved. No idea if the sticker was put on square so your base plate would always either be on the piss or needing to be calibrated.
Our builders are happily using a Titan pillar drill at the moment (£79.99 in Screwfix). Titan seems to be the go to brand when builders want cheap tools that they won't use regularly.
Want it, but nowhere to put it :(