Ah no, 'that's the jobby' as in hippy successfully identified the product. It's obviously ludicrously flawed, as the LCC commenters duly picked up on (and cycle alert duly ignored). A future with compulsory bike beacons is not really one I want to live in.
Ah, OK. I thought 'that's the jobby' sounded like endorsement. Things like that should always come with a comment/health warning. :)