Ah no, 'that's the jobby' as in hippy successfully identified the product. It's obviously ludicrously flawed, as the LCC commenters duly picked up on (and cycle alert duly ignored). A future with compulsory bike beacons is not really one I want to live in.
Yup. Ridiculous idea really. My knowledge of its existence was not to be seen as condoning it. Hope that was clear :/