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Not fitting in to the team is familiar - he's not really a striker and not really a winger. When he scored all the goals for us this season he was playing left forward in a 4-3-3, but then due to injuries/form we went back to a 4-4-2 and he sometimes played striker and sometimes winger (often both during the same match) with not as much success. He is very good at pens though.
I would say that apart from September and October this season he never did anything to suggest he was anything more than a reasonably competent Championship 3rd or 4th choice forward... let's just say the majority of fans were happy to take the cash.
It's not been the best of starts so far really. He's showed some glimpses of what he can do, but we're mainly playing him out wide (we tried him up front on his own against Birmingham) and he doesn't really seem to suit our team style.
Saying that, the team as a whole hasn't been functioning properly, so it's hard to judge how he'll fit in. General consensus is that we bought him as we found he was available within our budget and got him in without really thinking about where he would fit in. He'll probably feature against Man U on Friday.