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Equally, I'd expect a seller to explicitly say 'x number of holes x size and crack x cm long' and if you don't want to issue a partial refund, fair enough but are you going to refund the silly shipping cost in addition to the return shipping? You need to recognise that you've created this situation, and I'm sure you'd expect to be treated in this way too if I sold you something with the arse ripped out of it.
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What you have and have not grown to expect is at odds with the general experience: for example, both eBay and Paypal give the option of a full or partial refund.
Let's cut to the chase:
- you deliberately misrepresented the wheel;
- you charged over the odds for shipping;
- you added photos to your sales thread in an attempt to conceal the fact that you had not disclosed the damage.
I don't think you're in a very strong position to be dictating terms to anyone.
- you deliberately misrepresented the wheel;
Props for replying here and trying to get this sorted.
However I don't think it's reasonable to refuse a partial refund, there's nothing to feel uncomfortable about. It would be unfortunate if anyone thought you were hoping the buyer didn't want to go to the trouble of returning it and you could then keep all his money.
The fact that you sold the wheel at less than the market value doesn't excuse you of your responsibility to be candid with potential buyers. Even a buyer familiar with the market value could reasonably infer it was being sold below that, as your thread is titled "FIRE SALE..." and begins "Something has come up that I really want so I'm selling some items to raise funds, selling at good prices as I want them gone...".
As for your statement that the photographs disclosed the damage, may I draw your attention to this post by Velocio, in particular #2.