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This is one of those instances where I'm not that bothered about the motivations of the designer. Although it is a part of the narrative of the product, it isn't essential to the end user. They have, perhaps quite smartly, marketed it at the accessibility/portability issue rather than trying to offer any increased safety. It's extending the scope of the choice to wear a helmet.
As a non-evangelising helmet wearer, I understand the issues with portability. I use to have a "beater" helmet which I was happy to just leave with the bike when I locked it up outside. That died a natural death and so now I just have the good helmet that I'd rather not leave unattended. It is a hassle to cart it around. I could be interested in a folding helmet. Although not this one because it's fugly and, despite no reasonable justification, I'm vain.
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The_Seldom_Killer
@aggi
Folding helmet http://www.morpherhelmet.com/
The designer appears to be of the "I fell off and a helmet saved my life so everybody should wear one" school.
It's been designed for all those Boris bikers who don't wear helmets (and also suffer very few serious injuries but that doesn't seem to be mentioned ...)