Sure, but Steve didn't give Guinness a load of money to ratify the record, nor did he tell them in advance that he was going to do it with a specified start and end date, nor did Steve submit all of the required evidence to Guinness (but he would have been collecting it along the way as e has to do similar for the UMCA).
You don't have to give Guinness a load of money to ratify a record. You CAN pay if you want it verified immediately or you want priority responses from them but if you apply, follow their rules, provide the evidence they require, there's no cost in making an attempt.
Sure, but Steve didn't give Guinness a load of money to ratify the record, nor did he tell them in advance that he was going to do it with a specified start and end date, nor did Steve submit all of the required evidence to Guinness (but he would have been collecting it along the way as e has to do similar for the UMCA).