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Given that they're so uncomfortable with the Je Suis Charlie stuff, it's entirely possible that they wanted to piss everyone off so that people would stop putting them on a pedestal.
Re the firing talk - yeah, typical sharp-elbowed middle class wanker turn of phrase. Quick Google turns up a tech journalist of the same name who frequents a Noel Park message board and seems to do a lot of talking head work on TV. Turn of phrase fits the usual talking head MO, I think.
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It's pretty clear they're attacking the hypocrisy of people/role of media.
Photo of drowned kid = Refugees welcome please come
Sexual attacks in Germany = Refugees all rapists.Whether this is a good cartoon that makes people think about their kneejerk attitudes or one that backfires and will be used by right wing bigots is to be seen however.
Charlie Hebdo are either massive racist cunts, or are trying to make out that the media are fickle using an ill-advised cartoon which makes them seem like massive racist cunts.
If there's so much ambiguity around their work that no-one knows exactly what they mean, then they're clearly not very good at it.