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it's pretty obscene isn't it? I love the old proper hasselblad's. I've been planning on buying one for years now.
nev-
It's pretty disgusting. But I don't know how much sympathy I have for anyone mug enough to buy one of the 'new' Hassies.
The old medium format ones are lovely. Rena Effendi uses one a lot and reckons the fact you're looking down into it makes it a lot less threatening way to take portraits. And a mate of mine used to have an Xpan which was also a wonderful camera.
h2o
It's still more than twice the launch price of the 4+ year old camera it's a rebadge of
http://www.amateurphotographer.co.uk/reviews/compactsystemcameras/sony-nex-7
Yay for private equity investors milking formerly reputable brands. They add such value.