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For me it was basically thinking some things through / being honest about how I feel about them,
as well as watching Gary Yourofsky's presentation 101 resons to go vegan (it's on youTube),
finally Earthlings - which sort-of made me want to vomit and cry at the same time.
Had been a vegetarian for years, but after watching that I said to myself fuck this, I'm going vegan.
salad
For me it was watching cowspiracy.
I've been aware of how shitty the meat industry is and have hated it but managed to pretend it was okay and there was nothin I could do.
Then watchin Cowspiracy and realising the environmental impact really fucked me up. I'd consider myself environmentally conscious and couldn't ignore it.