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For me it was watching cowspiracy.
I've been aware of how shitty the meat industry is and have hated it but managed to pretend it was okay and there was nothin I could do.
Then watchin Cowspiracy and realising the environmental impact really fucked me up. I'd consider myself environmentally conscious and couldn't ignore it.
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For me it was basically thinking some things through / being honest about how I feel about them,
as well as watching Gary Yourofsky's presentation 101 resons to go vegan (it's on youTube),
finally Earthlings - which sort-of made me want to vomit and cry at the same time.
Had been a vegetarian for years, but after watching that I said to myself fuck this, I'm going vegan.
Started reading Meat is for Pussies last night by the almighty John Joseph and it got me thinking... what was it that made you go vegan?
For me, it was reading Fast Food Nation, I'd never thought about food that way until I read it and it changed the way I live to this day... best decision of my life as well.
Another thing, how many of you do it for the animals, or just for health reasons?
Be nice to get other peoples perspectives on this.