I can never decide if this sort of stuff actually does any good or if it should be done some other way; for instance, the Vegan Society has the 'Vegan Pledge'. Maybe offering people a variety of approaches will work, I don't know.
Funny you should but this up Oliver, just watched some bits on youtube about it, apparently Jamie Oliver's restaurants were going to be in on this, but pulled out due to various videos and other Jamie-hating shenanigans by vegans
And another 'themed' month with a name that's had cosmetic surgery:
http://www.theguardian.com/lifeandstyle/2016/jan/03/veganuary-stars-sign-up-animal-free-month
I can never decide if this sort of stuff actually does any good or if it should be done some other way; for instance, the Vegan Society has the 'Vegan Pledge'. Maybe offering people a variety of approaches will work, I don't know.