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I can never decide if this sort of stuff actually does any good or if it should be done some other way
I guess even if personally I would do it another way it's still all good as it basically moves people to at least try veganism.
The animals do not care about the why and how exactly somebody's vegan.Maybe offering people a variety of approaches will work, I don't know.
I do think so, guess people are different simple as that..
And another 'themed' month with a name that's had cosmetic surgery:
http://www.theguardian.com/lifeandstyle/2016/jan/03/veganuary-stars-sign-up-animal-free-month
I can never decide if this sort of stuff actually does any good or if it should be done some other way; for instance, the Vegan Society has the 'Vegan Pledge'. Maybe offering people a variety of approaches will work, I don't know.