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That's true.
I'll openly admit that the aesthetics play a large part in it for me though, and I'm sure that will have a psychological difference, especially after spending such a significant amount of money. The bike as a whole will be drastically faster than my current one too, so the wheel to wheel comparisons are probably just marginal gains.
At the very least, the braking on the Exalith 2 brake track is meant to be fantastic once it's bedded in, so they've got that going for them over Askiums ( which are one of the few road components I've owned in the past!)
Ah I see. Well, as I say, I'm in no rush to get it - nothing is set in stone - but for what it's worth the CF Aero is saying late February at the moment, so I suppose I'd better add my name to the queue if I'm keen!
Thank you for the input on the carbon preference. I ride a steel track frame at the moment, which naturally couldn't be further apart! I suppose there is a reason why everybody rides carbon bikes nowadays; the quality must equal the hype. I'd just be worried about a fragility, and a crash possibly meaning a total write off, but I suppose that could happen with any bike anyway.
I'm a total Mavic fan boy, so I'm not too concerned about the aero disadvantages of narrower, sharper profiled rims. I ride Open Pros happily at the moment, and the Cosmics will be a hell of an improvement on them! I'm sure there will be a placebo effect of having flashy wheels too, or at least, I'll feel pressure to be fast to justify the bike!
Unfortunately it does seem that sponsorship deal has expired, but thanks for the tip, I'll drop them a message once I'm decided.