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hed Belgium
Well, if you're just trying to throw away money, I hear Chris King are OK :-)
I know this is going to sound a bit broken record, but if a 23mm by 24mm deep rim is what you're after (and there's no reason it shouldn't be for a Sunday café bike), I find it really hard to understand why anybody would look past the DT R24*. For the price of Hed Belgiums laced to Royce hubs, you could buy 5 or 6 pairs of the DT wheels.
*General note: whenever I'm banging on about the cheap DT Spline wheels, feel free to insert equivalent Fulcrum, Mavic or Shimano factory built wheels, the differences are marginal for the most part.
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Hed Belgium
This.
If you are going to go spendy with Royce hubs for Sunday best then I would definitely recommend Hed Belgiums. If you don't want to go spendy then the DT Swiss R460 can be a good alternative. But in all respects of weight, finish, and bling factor the Hed Belgium has it over the Archetype, R460, and the SL23. Also, I have huge bother fitting tyres to SL23s, much more difficult than the other rims I mentioned.
Which rims?