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  • I'll never ceased to be amazed by the way in which people instantly and unquestioningly adopt this weird metaphor-heavy language. Today we had some product training from a(nother) huge US corp. Each slide set out some info about a certain product arranged in three horizontal tiers which they referred to as a 'layer cake'.

    Now to me that's amusing but within seconds of being presented with this everyone was calling it a layer cake without a hint of irony, and flinging emails round saying "here are the updated cakes".

    WTF?

    As a linguist I'm not too stuffy about usage. In fact I find it amazing that we have the capacity to use abstract terms like this so willingly.

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