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This is pretty much the email I wrote to the head of Specialized UK after some crap work by a Specialized concept store and a poor warranty experience. I also pinched his email from LinkedIn. I got an email back from him the same day- ended up with a pair £1500 pair of wheels and a brand new bb30 S-works crankset.
Definitely pays to underline that you've been a long term customer, and have invested in the brand. No-one up top ever wants to hear this kind of thing.
How about:
Hello Jonathan,
I’m writing to you about my experience of my F-Si. I’ve been riding Cannondales for [period] years, I’ve had [number] in total and currently have [number]. I bought the F-Si because I love the Cannondale history, the technology - it’s the brand that means the most to me for both road and mountain bikes.
I rode my F-Si for 60 glorious miles, and then (unfortunately) the problems began.
The short story: I bought a Carbon F-Si. After 15 hours on the bike the Lefty failed and needed a warranty repair. I took the bike to a UK based authorised service agent.
I love the Cannondale brand, and I know it doesn’t stand for the service which I’ve received - I am asking you to contact your colleagues at CSG UK so that they can make this right.
Thank you for your help in this matter.
Yours sincerely,
Howard