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Emails asking me to do something, finding the conversation from Twitter from a few months prior and correlating that to purchases I'd made, and then being able to jump directly to the purchase and being able to chase it.
It wasn't an Amazon purchase, and I'd forgotten who I'd ordered it from, but the whole breadcrumb trail across all media was there for me.
It's basically anything that has gone on the internet and could be considered to be public, or known somehow (metadata).
I figure, why shouldn't I benefit from such data, why shouldn't it all be in one place where I can search for stuff, and keep track of stuff?
That was the motive. Hence truly private stuff is not in it (Signal, things that happen at home and in private spaces), but anything that could be externally observed I track using lots of Calendars, and actually I've found a hell of a lot of value in doing so.