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The difference is Specialized is a large company that outsource manufacturing, whether SMP is a much smaller company despite appearance, they also sell bicycles which helped promote their range of saddle.
TL:DR; Specialized can afford to go cheaper, SMP couldn't.
edscoble-
But that's patently not true, unless you believe that they are losing money on every TRK they sell for ~£35 ?
I'd be willing to pay for the shape, with materials similar to a cheap Specialized for say, £120, which is basically double what Specialized would charge, but I just can't understand something as basic as this http://www.wiggle.co.uk/selle-smp-drakon-saddle/ for a RRP of £195
branwen
I'm also kinda skeptical about the price tbh. Obviously there is a degree of economies of scale, but if for example Specialized can make a carbon railed pro for £100-£150 rrp I find it hard to work out what your £200 for a SMP Composite goes towards.
Specialized actually provide various shapes/styles of saddles, at numerous price points (and with research into ergonomics), as opposed to SMPs variation on a theme.
Makes me think of Campagnolo's we'll charge what we want because we're Italian and people love that shit pricing