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quoting out of context is always useful
The individual concerned tends to use these deaths for his own agenda. Often he is more interested in arguing with other cycling campaigners than addressing the issues to a wider audience. And when he does venture into the public realm he tends to aggravate and antagonise rather than win friends.
Having him do these high profile campaigns to promote his own ego and agenda, exploiting these grim occurences does not sit well with many of us. Hence why his cycle campaigning is not widely supported by this cycling community.
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You make two points really;
1/ Pissing people off
I'd argue that that's actually the aim. You obviously don't agree with that tactic... but it is a tactic.
2/ Egos
Yep, sure. Just always a problem in a direct action organisation. You won't change that unless you flatten all the energy and passion and then you have just another campaign group that has meetings in a pub. We wouldn't be talking about them.
Well yes. The agenda being 'less death'.