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skinny
RAAM gets more coverage in the US and is still well known across the cycling world. Pretty much every ultra race is compared with it.
PBP doesn't do any advertising and it's always been very popular.
I figure if I knew about any events when I lived in Mildura then they're pretty 'well known' in cycling terms. Normal people will never give a shit though.
But it's still all niche. There's a limit to how many people want to race a bike for 2 weeks +