Chain Reaction Cycles - History / Appreciation

I queried why I'm not getting VAT off my order when changing location to NZ from UK.
When I did this the price reduce by 7 quid on a 110 pound order.

The response

At CRC our cost to serve differs from market to market. When setting the price of items we must take in all the factors that govern the
cost.

These are examples of a few factors that are taken into consideration
when determining the price of an item:

• Current cost of the items that are sold in that market by both
domestic and foreign retailers • Shipping costs • Discounts and
promotions • Seasonal demand

Due to the extensive list of these factors, this can sometimes lead to
certain categories or indeed individual products having different
prices in different markets at the same time.

We always strive to provide the items at the best possible price to
the customer, in which ever market they purchase.

Please Note: Our pricing strategies adhere to EU pricing Law. VAT is
not added to the price of the item if the country is classified as VAT
free. VAT is not added to the item, if the item is not applicable for
VAT.

Farkin BS getting charged more because bike parts cost more in that country. Wankers, CRC won't be getting any more business from me.