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I've been messing around on their a bit, but am not sure it's for me to be honest. My turbo work is all structured workouts, whereas I feel Zwift's strengths lie in virtual racing/group rides.
When I have done structured work on Zwift, I've found myself getting distracted by the other riders and the extraneous data (like KOM's/sprints).
It has a workout mode now, but I think Trainerroad is better for this in terms of design and their huge library of workouts. Zwift's will improve though, I have no doubt.I think where it's really good is if you own an ergo trainer, which means that resistance changes based on virtual gradient and even by drafting.
Any more people on here using Zwift yet? Quite keen to give their free trial a go.