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So I can't spend the voucher on bikes which are in the sale
Ask them why and offer to pay a bit more cash on top and see what they say. If you can still get a good deal taking this into account then it's worth it.
I did similar to cover the cost of a cycle2work scheme voucher (where the bike shop only sees 90% of the voucher price). They wouldn't let me buy a sale bike (25% off) so I offered them an extra £150 (it was a £1500 voucher) which made it no different to someone coming in and paying with cash. Bingo.
Just got an email to same my claim has been accepted and that I can have a credit note for Evans or Cycle Surgery. About £200 less then the overall cost of the bike plus all the bits that I bought.
Happy with that, still gutted about the bike.
So I can't spend the voucher on bikes which are in the sale, which limits my options. What other bike website should I look at?