or is is as pjay suggests it harms the brand?
There was a question in the last survey asking who should Rapha sponsor if they weren't sponsoring Sky. I answered Quickstep, you heard it here first.
Dimension data
Considering the title sponsor buy-in is about ~10 million a year, you could probably have Team Rapha Quickstep. Pro Team Mapei kit would be super rowdy.
@pjay started
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There was a question in the last survey asking who should Rapha sponsor if they weren't sponsoring Sky. I answered Quickstep, you heard it here first.