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"but the end goal is risk reduction to cyclists regardless of who is at fault"
Part of the issue is the widespread tendency to split road users into categories. If we as a society stopped focusing on differences and just chilled out when using roads then the first step toward minimising conflict would be taken.
I strongly believe that focusing on cyclist's awareness is one of the last measures to take. Things like 20mph limits, priorities based on vulnerability and speed (foot>bike>motor) and campaigns on road awareness should be a good start though.
matteroftaste
All helpful comments, thanks.
I should have put injured, rather than killed. My apologies.
My project would be looking at whether you could modify perception of risk and safety, with an intervention ie: a cycling course.
I know that cyclists are not to blame for the majority of accidents (one study suggested that only 15% of accidents involving cyclists were due to the cyclist) - but the end goal is risk reduction to cyclists regardless of who is at fault.