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Smallfurry
@hippy
"One is to focus on the process of living healthfully rather than the goal of being healthy. A recent University of Zurich study tracked the progress of 126 dieters and found that, as predicted by licensing theory, the more weight the subjects lost in any given week, the less weight they would lose (or the more they would gain) the following week. But this rebound effect was weakest when the subjects homed in on the process of changing their eating behavior rather than on the outcome of losing weight or improving their appearance."