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why should I chose a built wheel
Because you'll be able to fix it with spokes from your local shop, rather than waiting weeks and paying through the nose for proprietary spokes. You'll be able to save the hubs and spokes when you replace the worn out rim. Whether these things matter will depend on your riding style. If you've never worn out a rim or broken a spoke (and if you ride on nice roads in fine weather and have so many bikes that none of them ever gets anywhere near its fatigue life, this is entirely possible), factory built wheels are for you.
As I'm saving for new wheels, why should I chose a built wheel (archetype, bitex, db spokes) and fulcrum racing 5 lg, if the price is the same?
Budget is roughly 200 pound.
(and the current forum favourite r24 is not available locally)
Cheers