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at else do you call someone who is happy to have people die so that they can make a few quid?
I think it's niave to think that is the rational.
It's more likely that they believe that Labour is unfit to manage the economy (which may result in lower spending in the future) and that out of the alternative options the Torys are the next best option.
^ assuming that monetary issues are the only reason someone votes.
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Monetary issues have never been the reason that I vote, even before becoming particularly politically active. The economy is a fucking sham and for the purposes of these types of discussions exists only as a rhetorical device.
Osborne has been successful as Chancellor only insofar as he has been able to create an illusion of economic competence.
I was 13 in 2005 so forgive me for lacking a particularly sophisticated understanding of the country's electoral system. I think the closest I came to moral indignation that year was my reaction to the removal of chips from the school canteen (thanks Jamie).
People react badly to being called cunts, for sure. Obviously explaining why their policies are wrong is important but it very often boils down to the fact that they're wrong because they're morally repugnant. What else do you call someone who is happy to have people die so that they can make a few quid?