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It's not really pedantic though, it's important.
I'm confused by your reasoning @hugo7 - you state that people blindly follow parties in spire of their damaging policies, but that a more thorough and intelligent opposition to those policies is what is required to bring round the swing voters and the generally unthinking.
I do genuinely believe that cementing and further encouraging the image of the Tories as the nasty uncaring scum that they are is going to be an important part of the change that needs to happen.
It's pedantic, and I'm sure you know it, but really they didn't.