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This is precisely the stance that strengthens the resolve of the 11 million odd who voted Tory. No one listens to the 'Tory scum' chants. It is utterly useless at best, and hugely damaging to the Left at worst. If you want to change opinions, you need to engage with those who voted Right and seek to change their opinion with reasoned debate.
Ratty-
Nah. People largely vote Conservative either because they're actively selfish or because they're passively selfish and don't realise that in being so they are actively damaging other people.
Making the latter group realise the damage that is being done is necessary. The Tories want to continue pushing austerity in part because it necessitates a selfish attitude, which obviously works in their favour.
spiderpie
I don't completely agree. Branding is important and it's quite crucial that the Nasty Party label and everything associated with it is made to stick.