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It's not really pedantic though, it's important.
I'm confused by your reasoning @hugo7 - you state that people blindly follow parties in spire of their damaging policies, but that a more thorough and intelligent opposition to those policies is what is required to bring round the swing voters and the generally unthinking.
I do genuinely believe that cementing and further encouraging the image of the Tories as the nasty uncaring scum that they are is going to be an important part of the change that needs to happen.
spiderpie
Do you genuinely believe that?
Obviously just my ancidotally based opinion, but given that the majority of the population voted Tory I'd have thought that stance would make swing voters more defensive rather than influence them to vote Labour. It's a bit like when you tell kids that there shit. Rarely do they make a conserted effect to prove you wrong.
Would it not be better to challenge the Conservatives on their failings and work to restore people's trust by trying to tackle the negatives of the Blair-Brown government?