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Do you genuinely believe that?
Obviously just my ancidotally based opinion, but given that the majority of the population voted Tory I'd have thought that stance would make swing voters more defensive rather than influence them to vote Labour. It's a bit like when you tell kids that there shit. Rarely do they make a conserted effect to prove you wrong.
Would it not be better to challenge the Conservatives on their failings and work to restore people's trust by trying to tackle the negatives of the Blair-Brown government?
hugo7
I don't completely agree. Branding is important and it's quite crucial that the Nasty Party label and everything associated with it is made to stick.