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I don't completely agree. Branding is important and it's quite crucial that the Nasty Party label and everything associated with it is made to stick.
spiderpie-
Do you genuinely believe that?
Obviously just my ancidotally based opinion, but given that the majority of the population voted Tory I'd have thought that stance would make swing voters more defensive rather than influence them to vote Labour. It's a bit like when you tell kids that there shit. Rarely do they make a conserted effect to prove you wrong.
Would it not be better to challenge the Conservatives on their failings and work to restore people's trust by trying to tackle the negatives of the Blair-Brown government?
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This is precisely the stance that strengthens the resolve of the 11 million odd who voted Tory. No one listens to the 'Tory scum' chants. It is utterly useless at best, and hugely damaging to the Left at worst. If you want to change opinions, you need to engage with those who voted Right and seek to change their opinion with reasoned debate.
hugo7
Ratty
I didn't mean to put words in your mouth, but there's has been alot of "tory scum" type jibing from the hard left at the more centrist elements of the labour party.
I think the way to win back tory voters is not to make out that they are bad people, but to convince them in debate. Corbyn has been trying to say this.