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A lot of current labour voters are gonna be essentially tories who don't want to vote tory
In other words, if you're not hard left, you're tory scum. It is exactly this divisive attitude to the voters that will put labour out of power for a decade. Most people dont see themselves as left or right.
Calling lifelong labour members, voters and activists "tory lite" will spilt the party and weaken election prospects.
He's trying to turn the party from Tory-lite into something approaching proper Labour for the modern age. Whether that works, who knows. A lot of current labour voters are gonna be essentially tories who don't want to vote tory - that's presumably what the Blair years did for their support.