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anyone able to explain why they do that?
Mavic offer an explanation, and while it is basically right in principle, it is a justification for a design which could be dramatically improved to give an even greater effect on the relevant parameters by simply adding more spokes on the drive side. Equal numbers of spokes both sides is an archaic hangover from the days of dishless rear wheels, for a road wheel designed from scratch there is simply no excuse for anything other than 2:1 lacing.
gbj_tester
Stem length makes me weep. Unsure about the drive side radial lacing thing though - mavic have been using that trick on Ksyriums for years now I think? Admittedly the non drive side is laced 2x, but anyone able to explain why they do that?
In any case it definitely looks like crap.