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anyone able to explain why they do that?
Mavic offer an explanation, and while it is basically right in principle, it is a justification for a design which could be dramatically improved to give an even greater effect on the relevant parameters by simply adding more spokes on the drive side. Equal numbers of spokes both sides is an archaic hangover from the days of dishless rear wheels, for a road wheel designed from scratch there is simply no excuse for anything other than 2:1 lacing.
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I had a look at photos, it's hard to see as the spoke pattern they use isn't what I'm used to, looks like some unusual thing going on the Ksyrium DS. Don't forget that machine wheels cannot take all patterns either... (they can't cross under for example)
Radial on the NDS is always OK, in theory it makes for a stiffer wheel (shorter spokes, higher tension)
I think it looks fugly (assymetrical spoking can >>>>>) but no doubt there's a blurb about how good it is... or perhaps hard data. (a model somewhere came to the conclusion it didn't perse make for a wheel stiffer in all directions, I can dig that out if you want, hidden on wheel thread) :)
EDIT seems Tester has already explained it all.
OK for non drive-side, but torque and forces on spokes makes it a poor idea on the drive side.
(perhaps sarcasm though...)
Those drops with that stem... :'(