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Worse than patronising given the injury statistics. Most of the recent dead could have been as alert as they wanted, they were still killed by bad driving.
If the majority of recent dead have been killed by being left hooked (rather than undertaking a left turning vehicle) then maybe those signs/stickers (along with the posters, adverts and other education) are doing their job.
I just don't see the point in having a go at the stickers/signs just because lorries kill loads of people in different circumstances.
the "Alert today...alive tomorrow" part of the sticker on the Sainsbury's lorry is very patronising in my opinion.