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http://www.theguardian.com/commentisfree/2015/sep/15/eremy-corbyn-needs-spin-doctor-media-four-reasons is a good piece on what a PR team might have been able to do in those first 48 hours.
In Corbyn's case, I think that he needs PR to help to get his point of view, and world view over, rather than anything else.
MrDrem
Hefty
It is a good piece. Hopefully over the coming weeks/months there will be more like that. Pieces that are engaging with the things that reportedly make him unelectable, rather than with him being unelectable.
Papers have avoided doing that thus far by drawing attention to the things he's doing (not singing, appointing the wrong people to the SC, riding a Maocycle), rather than the things he wants to do. This may be why some sort of PR machine is necessary (unfortunately).