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It is a good piece. Hopefully over the coming weeks/months there will be more like that. Pieces that are engaging with the things that reportedly make him unelectable, rather than with him being unelectable.
Papers have avoided doing that thus far by drawing attention to the things he's doing (not singing, appointing the wrong people to the SC, riding a Maocycle), rather than the things he wants to do. This may be why some sort of PR machine is necessary (unfortunately).
@Lebowski
I thought this was an interesting article from Ed Vulliemy at the Observer:
"Anyway, how much of what Corbyn argues do most voters disagree with, if they stop to think? Do people approve of bewildering, high tariffs set by the cartel of energy companies, while thousands of elderly people die each winter of cold-related diseases? Do students and parents from middle- and low-income families want tuition fees?
Do people like paying ludicrous fares for signal-failure, delays and overcrowding on inept railways? Do people urge tax evasion by multinationals and billionaires, which they then subsidise with cuts to the NHS? Post-cold war, who exactly are we supposed to kill en masse with these expensive nuclear missiles? What’s so good about the things Corbyn wants to drastically change?"
http://www.theguardian.com/commentisfree/2015/sep/20/ed-vulliamy-jeremy-corbyn-observer-editorial