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  • Do Rapha even make clothing for everyday cyclists any more, or are they now far too niche for that? Every time their new range comes out I find less and less practical gear that I would consider purchasing even in the sale.

  • Making clothing more condition specific and getting your client base to believe it = more sales.

  • When I filled in my survey earlier this year to get the 20% discount code, I did mention that, asking for a return to simplier, classic designs and colours. Who knows if they will listen. Given one of the options on the survey was "do you want a cobblestone print jersey to celebrate the Paris-Roubaix" I think they won't.

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