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Cheers.
Any other recommendations for shops that can help with fitting in central London? My current shortlist is Runners Need and Run and Become.
Minimal salesperson banter preferred.
Edit: I just read back through some of the thread - those two shops are mentioned on the first page, from 7 years ago, so I'm guessing I've got it figured already.
Cupcakes
Take your current shoes with you to the shoe fitting, so that you can (a) see how your feet are moving with them on and (b) find a new pair that do the same thing, assuming that what they are doing is all good.
If I'm in the market for a new pair of shoes and not just simply buying another pair of the same thing (fcuk you, Nike, and your totally redesigned Zoom Elite!) I tend to go to my local Runner's Need, not because they're particularly experts on gait analysis, but because I can try the shoes on, wear them for a quick bash on the treadmill, AND they will price-match an online retailer. (I even bought my last Garmin this way, price-matching evil Amazon. Yay!)
Then it's back to internet bargains and TK Maxx (seriously worth keeping an eye out) for repeat purchases of the same shoe. Current favourite: Brooks Defyance, £30 from Start Fitness a few months ago.