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I've never really got the whole sun/uv fade issue. I've lived in Sri Lanka for months where its quite hot and sunny; spent a year in Croatia, where its 35+C in the summer, and spent a year in Fiji where it was 40C and blue skies everyday. My black classic jersey from 2008 worn through all of this is still going strong with no fade and nothing else has had any issues either. And nothing else faded either.
I'm wondering if Rapha's direction in their new 2015/16 colorways is directly correlated with how their previous colorways faded over time due to sun/uv damage?
Instead of a solid black, they have this kind of off black/faded black. Coral, looks faded. Their blue, looks faded. Their new green, looks faded.
It's like they're doing us a favor!