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I think it's an improvement on what is currently there (though that's not difficult!) but i'm surprised that such a dominating design will be tolerated in an area full of expensive houses and nimby types.
Despite it being an improvement, it feels very 'eastern block' to me. Colourless and maybe a little drab?
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I don't like it much, but it does seem to be designed not to make too much of a statement. The area it's in is quite commercial, there are some residential areas close by but it's sat next to a train line. I'm sure our ex-mayor and current councillor has something to say about it as she's a direct neighbour.
Look at some more pictures over here and come back with your thoughts on them.
http://www.getwestlondon.co.uk/news/west-london-news/stamford-bridge-expansion-chelsea-fans-9975993
Looks like a great stadium to me but I'm biased, obviously.