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Well, it means two ends to thread, two ends to keep an eye on, for... ???
OK you get a straight line, instead of elbows which can create stress points, but it's not that hubs are exploding left/right/center.
TL:DR I don't get it and it seems to violate the "If it ain't broken" and "KISS" principles ^_^
I don't think there's any actual advantage, but threading the spokes into the hubshell isn't a terrible idea.