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jaw
I'd like to think they'll be a pop in the bubble in a few years, or at least a slowdown in the insane growth of cash in the game.
Given the rights packages are mostly just a fight between Sky and BT it would only take a little bit of collusion on the bidding to put a big dent in the PL's income. But BT are currently bidding (and winning) rights for lots of things that were Sky's mainstay (Champions League, Ashes, Golf, etc) and many Sky customers are locked into a two year deal that started last year but now doesn't have Champions League, so this will only continue to fuel the bidding war for the time being.
On the other hand, £80 a month for Sky/BT is still way cheaper than an adult and a child or two to two football games a month, so I guess there's a big buffer before many people think "fuck this".