Cross country is cool in the USA or RUSSA. But in the UK? It's not far really.
Yeah RRA are a joke, from what I've read and what you've said. Think they'll die off in a few years, judging but the date on most records. They've sold themselves out of the market.
http://ultracycling.com/sections/records/stats/cross-country/#uk
There's lots of cross country records. I wonder if Guinness do cross UK?