Also has the word craft in it, a word which in the context of beer seems to mean fuck all other than a way to sneak the nitro keg back into the pub whilst conning people to pay more for a perceived premium product.
Like 'latte' and beards it's been adopted as shorthand for vapid trendwhores by people who feel aggrieved at being on the outside of something interesting
what the fuck is wrong with craft beer? it's got the word 'beer' in it for fucks sakes.