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I'm with you on this 7VEN - would this be too much of a logistical nightmare for a business to offer? (that is a genuine question - if someone works in e-commerce and could enlighten me, I appreciate this could be difficult for a business to implement)
I imagine they're separate business entities. And the retail store in Soho will have a totally different scale of operation compared to the online side of the business. I imagine the difference is so great, they just wouldn't have anywhere near the storage space to handle the online sales in London.
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I appreciate the sales can't be fulfilled from the Soho store, but why can't orders be returned in store, and then somehow returned at their own cost to the fulfillment centre/warehouse or whatever they use? Considering online returns already go to Rapha HQ in zone 2, there could surely be an easy and not too expensive solution to this?
I'm with you on this 7VEN - would this be too much of a logistical nightmare for a business to offer? (that is a genuine question - if someone works in e-commerce and could enlighten me, I appreciate this could be difficult for a business to implement)
On a similar (dare I say, more frustrating) note, someone bought me a gift voucher off the Rapha website, and a physical voucher was subsequently delivered to me. I tried to purchase something in store with this, but was told it was only usable online.
For a brand that is supposedly so strong on seamless customer service, that is a bit pants.